Social Media Agent
Dawn
No. 02 · Available now · Social Media Agent
Grow your socials, in your voice. Without the AI slop.
Dawn runs your personal accounts — LinkedIn, X, Threads, Facebook. She watches your niche, drafts in your voice, makes the visuals, fact-checks every claim, and sends you three options in WhatsApp. You tap one. She posts it, native to each platform, and works the replies. You start strong and you stay strong.
Posts natively to
LinkedIn
X
Threads
Facebookpost impressions · 2,014 profile viewers, same window · LinkedIn
views · rolling 30 days · Threads
top post views · operator content beats commentary · Threads
Founder accounts. Real screenshots. Live numbers.
Dawn runs on Marco's own LinkedIn and Threads as you read this. These are pulled straight from the accounts — not a mockup.
343,929
post impressions
2,014 profile viewers, same window
Marco's LinkedIn profile dashboard, captured live.
Threads
341K
views
rolling 30 days
Marco's Threads profile, captured live.
Threads · Top content
66.2K
top post views
operator content beats commentary
Top performing Threads posts in the rolling window.
You start strong. Then the company eats the calendar.
01
You disappear for six weeks at a time.
Posting is the first thing that drops when the real work gets busy. Every restart costs you the audience you just built.
02
The tools sound competent, not like you.
Generic AI flattens your opinions and softens your convictions. Your regulars and your buyers can tell in one line.
03
You're invisible while your competitor is everywhere.
The inbound, the DMs, the "I read your post" — those go to whoever stayed in the room.
Dawn is not another dashboard you'll forget to open.
She lives in WhatsApp — Slack or Teams if you prefer. Market signal, three drafts, the fact-check, the image options, the reply queue, the weekly strategy note — all arrive as messages you answer between meetings. No new tab. No new ritual.
WhatsApp
Slack
Microsoft TeamsThree options in. One post out. Four platforms covered.
Mobile-first. Signal, draft, image, post — one WhatsApp thread, answered between covers.
Scene 01 — MORNING OPTIONS
Three angles land before you've opened your laptop.
Dawn opens the morning with three angles pulled from what's moving in your world right now. Each card shows the source, the reason it fits your voice, and how strong the evidence is — so you pick from the chat without rechecking anything.
Scene 02 — YOUR PICK + DRAFT
You tap. Dawn writes it four ways, in your voice.
You pick the angle. Dawn logs the choice, loads the platform-native voice for each, and writes it the way it should read on each one — the LinkedIn version structured, the X version sharp, the Threads version loose, the Facebook version warm for your regulars. The post you'd have written with two clean hours.
Scene 03 — IMAGE OPTIONS
Three real images. You pick the one that fits the point.
Once the words are nailed, Dawn sends three images — you in the room, an editorial quote card, an atmospheric shot — each labelled by the job it does. You tap one. Done.
Scene 04 — IT POSTS, THEN WORKS THE REPLY
It goes live across all four. Then Dawn brings you the reply that matters.
Dawn posts to LinkedIn, X, Threads and Facebook on cadence. Hours later she surfaces the one reply worth your time — a qualified DM — drafted and queued for your yes. She never autoposts a sensitive reply. You stay in the room without living in the apps.
From scattered posting to a cadence that runs itself.
Dawn learns your voice from your own archive — past posts, voice notes, calls, the phrases you'd never use. Every keep, kill and rewrite tightens it. The thinking stays yours. Dawn just stops it disappearing into the timeline.
Dawn posts for you without pretending to be you.
The agent only works if you trust the leash. Visible approval, visible sources, visible escalation rules.
01Does Dawn only work in WhatsApp?
WhatsApp is the default because it is what you actually answer between calls, but Dawn also lives in Slack, Microsoft Teams, and Discord. The back-end still connects to schedulers, analytics, image generation, CRM notes, and channel APIs — you choose which thread the approval card lands in.
02Can Dawn publish without your approval?
Only inside a boundary you have explicitly approved. A safe lane might allow routine posts, recycled winners, or low-risk replies to publish automatically. Claims, customer names, commercial terms, hiring, competitor takes, legal topics, and sensitive replies stay human-approved.
03How does Dawn avoid generic AI voice?
She learns from your actual archive: posts, comments, voice notes, calls, DMs, rejected drafts, and the phrases you would never use. Every keep, kill, rewrite, and voice-note correction tightens the pattern bank instead of treating tone as a one-time prompt.
04What happens to replies and DMs?
Dawn triages them before acting. Useful replies, qualified DMs, sensitive comments, spam, and noise are separated. She drafts responses and next actions, but sensitive or commercial conversations stay queued for you until the reply lane is trusted.
05Does Dawn replace a social media manager?
She replaces the repetitive operating layer: watching the niche, drafting options, creating visuals, checking claims, scheduling, triaging replies, and reporting the strategy diff. You still own positioning, major campaigns, taste calls, and the moments where your judgement matters.
Three operators. One pattern.
Dawn keeps the room warm while founders, agency owners, and operators are running the business.
"I still sounded like me. I just stopped disappearing for nine days after every decent post. Dawn keeps the room warm while I'm running the agency."
Lola Reyes
★★★★★ Customer · Marketing Agency Owner
London marketing agency · 18-person team
"I stopped trying to do social and let Dawn run it. Three months in, our LinkedIn is bringing in qualified buyers our outbound team used to chase. Conversations now start with 'I read your post about…' instead of cold guesses."
Adrian Voss
★★★★★ Customer · B2B Software Founder
Bootstrapped SaaS · 50-person team
"Two months of Dawn and I'm getting speaker invites I never asked for. I kicked off a coaching practice on the back of it. The point of view is mine. Dawn just refused to let it disappear into the timeline."
Clarence Tanaka
★★★★★ Customer · Operator-Turned-Thought-Leader
Tech consultant + coach
Pair Dawn with. She works best when the signal she collects goes somewhere.
AI Search
Schmitdy
Surfaces what is getting cited in AI answers so Dawn's posts target where buyers are actually asking.
See dossier ->
GTM Engineer
Mario
Uses warm comments, qualified DMs, and founder-led proof as account context instead of cold guesses.
See dossier ->★ DAILY CADENCE IN 14 DAYS
Hire Dawn. Stay in the room.
A named agent for the watchlist, the drafts, the visuals, the approvals, the replies, and the weekly strategy diff — across all four of your platforms. You keep the leash. Dawn keeps the presence alive.