Answer Engine Optimization
4 articles
The Best AI Search Agencies in 2026 (GEO and AEO), Compared
The agencies that get brands cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews, compared on model, market, and method, with the criteria to pick one. The most useful fact for choosing: around 85 percent of AI citations come from third party domains, not your own site, so an agency whose whole offer is on-site content is mismatched to where citations come from.
AEO vs GEO vs SEO: The Difference, and Which One You Need in 2026
SEO ranks links in classic search. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) optimise to be cited inside the AI-generated answer in ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. AEO and GEO are near-synonyms for the same goal; SEO is a separate, still-necessary discipline that feeds the retrieval pool. The practical answer in 2026 is that you do all three, but you measure AEO/GEO on citation share, not blue-link position, and the winning levers (off-site footprint, entity authority, content shape, freshness) sit mostly off your own site.
You're Tracking AI Search Visibility. Who's Actually Fixing It?
AI search visibility tools tell you where your brand is missing from AI answers. They don't fix it. Here's why the number doesn't move when you only buy the dashboard — and what closing the gap actually takes in 2026.
Agent-First GTM in 2026: The Real Landscape, the Pricing Tell, and the Stage Nobody Owns
Agent-first GTM is no longer a slide. HubSpot, Salesforce and Microsoft are shipping AI agents across the funnel, but the field divides on autonomy, data ownership and the real tell: pricing.